We Want Beer Sign
The Minnesota Craft Brewers Guild wants to remove the production caps that have already forced three brewers to stop selling growlers. Currently, any brewer that produces more than 20,000 barrels of beer a year must stop selling beer to go. Credit: MinnPost photo by Peter Callaghan

The people who created Minnesota’s craft brewing and craft distillery business are persistent, if not always persuasive.

After winning grudging approval for a critical element of their businesses several years ago — being able to sell their products out of their own breweries and distilleries — opponents such as the state’s Joint Council of Teamsters and liquor store owners have thwarted major expansions of the law.

Today, craft brewers in Minnesota can’t sell beer in anything other than a glass growler or a metal crowler, and they can’t sell those once they reach a certain level of production. The state’s craft distilleries, meanwhile, can’t sell standard-size bottles, relegated instead to selling “novelty” .375 liter bottles. 

Both groups would like to change those rules, but with the leaders of the House and Senate committees demanding consensus from every industry group involved in the issue before they will even consider any significant alterations to the current setup, that system is unlikely to change anytime soon. 

Adding to the obstacles, at least for those looking to change the laws: The COVID-19 crisis has led legislative leaders to consider shutting down the 2020 session, at least for a while. In fact, plans were being made to handle emergent issues and then go on hiatus. The Legislature could reconvene later in the spring or summer — but that is uncertain. A Friday morning hearing on the liquor bills was cancelled by House Speaker Melissa Hortman.

Legislators to industry players: ‘Work things out’ 

Rep. Laurie Halverson, the Eagan DFLer who is chair of the House Commerce Committee, said she worked over the summer to find a compromise on raising the production ceiling for craft brewers wanting to sell growlers out of tap rooms. She cosponsored a bill to double the production cap “to help protect the people who are close to going over the top.” 

[image_caption]State Rep. Laurie Halverson[/image_caption]
But since then, the small brewers have changed their approach and Halverson is holding back. Instead, she wants the industry to figure out a deal. “That’s what we need,” she said. “We need all the stakeholders to get together. That’s the right way to make change in an industry where so many small businesses are part of this puzzle. The Legislature really can’t be an arbiter of who wins and who loses in small business.”

Sen. Gary Dahms, a Republican from Redwood Falls, is chair of the Senate Commerce committee that has jurisdiction over alcohol laws. He too is requiring the various parts of the alcohol business to get together and bring a bill to his committee.

“Right now I’m not sure we’ll be having a liquor bill,” he said. “I have told several parties that want us to come and make the decisions as to who gets what in the liquor industry that we haven’t had a habit of doing that in the Senate. We tell people to work things out.”

As recently as Monday, craft brewers and distillers hoped some compromise with the Teamsters and liquor store owners might be possible this year. Some have dubbed a potential deal,  a “peace in the valley” agreement.

Lauren Bennett McGinty, the executive director of the Minnesota Craft Brewers Guild, said she has been meeting with other groups, including the Teamsters; the Minnesota Licensed Beverage Association, which represents liquor stores; beer wholesalers; and the association that represents municipal-owned liquor stores in Minnesota.

The state’s craft distilleries can’t sell standard-size bottles, right, but relegated instead to selling “novelty” .375 liter bottles, left.
[image_credit]MinnPost photo by Peter Callaghan[/image_credit][image_caption]The state’s craft distilleries can’t sell standard-size bottles, right, but relegated instead to selling “novelty” .375 liter bottles, left.[/image_caption]
“We found that the conversation was quite productive,” McGinty said of the talks among the various industry groups. “We certainly are still working on what that relationship looks like and if there is somewhere we can move forward. We have been communicating much more than we have in the past so I’m confident we can come to some sort of agreement in support of all three tiers of the industry.”

McGinty said there has been demand for changes, and legislators have asked the various groups to recognize the need to be more flexible. “Consumer demand is going to be a huge part of the rest of the session,” she said. “That could help move the needle.”

Andy Pomroy, a government affairs specialist with the Minnesota Distillers Guild, said they have been meeting with other liquor industry groups, including those that have been opposed to change. But he also said the legislative requirement that players reach agreement on any meaningful changes to the law — especially when one side is content with the status quo — is “not one the legislature tends to place on any other industry.”

“While we will continue to work towards it, if possible, we do not believe that a majority of legislators believe complete consensus needs to be achieved to make changes,” Pomroy said, especially when the changes could benefit distillers, farmers, consumers and even the wholesalers and retailers.

Attempts to contact lobbyists for Teamsters Joint Council 32 were not successful, but last spring, the Teamsters sent a letter to senators opposing any changes, including increasing the cap on brewers that could still sell growlers or allowing brewers to sell bottles and cans out of taprooms. At the time, Edward Reynoso, political director of the joint council, called such proposals  a “slap in the face” to the current system that would negatively impact Teamster jobs. 

The Minnesota Licensed Beverage Association, or MLBA, which generally opposes any changes to the state’s three-tier system that keeps production, distribution and retail sales as separate businesses in Minnesota, doesn’t specifically oppose craft brewing’s legislative agenda. Its focus has been more on preventing the sale of regular beer and wine in grocery stores, an issue that appears dead this year. 

In the past, however, both the Teamsters and the MLBA have argued that craft breweries and distilleries were meant to be incubators, which allowed them to get beneficial rules and taxation — but that they shouldn’t enjoy those benefits when they get big enough.

The fourth-worst regulatory scheme in America? 

There are now 150 craft brewers in Minnesota and 40 craft distillers, and they have long been seeking changes in rules that they consider restrictive and say are stunting the growth of the industry in the state. 

In 2011, the law known as the Surly Bill made an exception for craft brewers, allowing them to sell some of their beer directly to customers in tap rooms built on site. Distillers received similar, if more restrictive, authority in 2015.

The Minnesota Distillers Guild has called the state’s regulatory scheme the fourth worst in the nation, and it is now asking for several changes. The one that tops the list, though, is bottle size. The 2015 law allows them to sell directly to customers — but only via bottles that are half the size of the industry’s .750 liter standard. 

Additionally, the state limits sales to one bottle per day per customer. “One could say we’re at the bottom of the barrel,” said Mark Schiller, chief financial officer of Loon Liquor in Northfield.

The guild is requesting an elimination of the bottle size regulation and an increase in how much distillers can sell to a customer per day — to 4.5 liters, which translates to a six-bottle case. 

They also want to increase the production caps that define a craft distillery. Currently, once a distiller produces 40,000 proof gallons a year, they no longer qualify as a craft distillery and must close their cocktail room and pay a $40,000 license fee rather than $2,000. The guild wants that cap increased to 100,000 gallons. Those between 40,000 and 100,000 could keep their cocktail rooms — but lose the ability to sell their product in house. Bills in both the House and the Senate would make those changes.

Evan Sallee
[image_credit]MinnPost photo by Peter Callaghan[/image_credit][image_caption]Evan Sallee, co-founder of Fair State Brewing Cooperative in Minneapolis, speaking at last week's press conference.[/image_caption]
“We’re the only state with a novelty format,” Joel Vikre, co-founder of Vikre Distillery in Duluth, said of the smaller bottle. Most other states simply cap the amount liquor that can be sold to a customer, rather than require a small bottle. 

Even then, the 4.5 liters per day proposal would still have Minnesota at the lower end of state sales limits. And unlike craft brewers, who can keep their tap rooms open even if they surpass the production limit and must stop selling growlers, craft distillers don’t get to keep their cocktail rooms once they hit the production cap. 

“It’s your way of connecting with the customer and building a brand,” Schiller said of the cocktail rooms. “If you lose that, it’s a massive hit.”

Jon Kreidler, chief officer of Minneapolis’s Tattersall Distillery, said he is close to the 40,000 gallon cap but is going to do everything to keep the company’s Northeast cocktail room open, even if it means moving production to Wisconsin. “It’s profitable and it’s the face of our brand,” he said. 

Vikre said craft distillers have good relations with liquor stores and restaurants and think they all benefit from each other. Customers who visit distilleries and like the products are likely to buy it from liquor stores.

Craft brewers ‘trying to live the American dream’

The Minnesota Craft Brewers Guild has its own set of requests from the Legislature. It wants to remove the production caps that have already forced three brewers to stop selling growlers. It also wants to be able to sell its beers in containers other than growlers and crowlers, including bottles and cans and to be able to have growlers sold out of kegs in other locations. Finally, they want the right to sell collaboration beers — products that are created by different pairs of brewers — at both breweries’ tap rooms, regardless of where the beer was actually brewed.

Currently, any brewer that produces more than 20,000 barrels of beer a year must stop selling beer to go. The Guild is asking that the 20,000 cap be eliminated and replaced with a sales limit: the equivalent of two cases of beer per customer per day in growlers, cans or bottles.

The cap on growler sales has already stopped six brewers: Summit in St. Paul; Surly and Fulton in Minneapolis; Third Street in Cold Spring; August Schell in New Ulm; and Castle Danger in Two Harbors — from selling beer-to-go from their taprooms. Minnesota craft brewers getting close to the cap include Indeed in Minneapolis, Lift Bridge in Stillwater and Bent Paddle in Duluth.

“Right now we’re not able to serve the needs of our communities, we’re not able to serve the needs of our consumers,” said Evan Sallee, co-founder of Fair State Brewing Cooperative in Minneapolis and the current president of the brewers guild. Surrounding states allow any package size from breweries.

“This is what consumers want from craft breweries and this is what we aim to provide,” he said. “Currently Minnesota is lagging behind and our breweries are not able to keep up.”

Dawn Finnie, a cofounder of Little Thistle Brewing in Rochester, said her customers want to be able to buy beer in packaging that is more portable and that keeps the beer fresh. “People want to drink Minnesota beer and they want to be able to do that at their cabins, at family reunions, they want to be able to do it in other places and not just tap rooms,” Finnie said. 

Rep. Jim Nash, R-Waconia, is sponsoring the House bill. He said small brewers help revitalize small downtowns, hire local people and buy local products. “If you go to one of the breweries in my district on any day, they’re packed,” Nash said. Small craft brewers, “are trying to live the American dream. They would probably mortgage the dog if they could to stay open.” 

But opponents are entrenched and have great influence over many legislators, Nash said. “No one is going to die, no one is going to lose their business, no one is going to go out of business by allowing all craft brewers to sell cans out of their business,” Nash said.

Rep. Jim Nash, R-Waconia, is sponsoring the House bill. He said small brewers help revitalize small downtowns, hire local people and buy local products.
[image_credit]MinnPost photo by Peter Callaghan[/image_credit][image_caption]Rep. Jim Nash, R-Waconia, is sponsoring the House bill. He said small brewers help revitalize small downtowns, hire local people and buy local products.[/image_caption]

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16 Comments

  1. What utter nonsense. These liquor regulations do nothing to protect health and safety. Its pure economic protectionism. We are stifling innovators and businesses that are actually growing in order to protect and obsolete business model.

    1. Yes, yes, a thousand times yes. I think they call it “featherbedding.” Back when I was in school, that was a word you learned. Now that there aren’t any unions anymore, I don’t think they teach it. I’d love to see two things happen. One, unionize everything. Two, let me buy beer or liquor in whatever bottle or can I want. These shouldn’t be mutually exclusive.

      1. Agreed. I am a big supporter of unions, but this is counter-productive. They should be organizing workers in growing businesses, not trying to protect dying ones.

        1. Much easier said than done, Pat.

          Organizing a workforce is largely illegal in this “democracy”, and has been since the Taft-Hartley act was passed by the GOP Congress in the late 40’s. It was shortly after that that union density began to fall, not, as some think, after 1980. It was T-H that allowed states to pass racist Right to Freeload laws, but it also took away unions’ best organizing tools.

          If we had a more neutral labor law in this country, you’d see more organizing. For, the law comes down heavily on the side of employers. I’m not an attorney, but in 10 minutes I can tell anyone how to fight off a union & be successful in well over 90% of all cases.

          1. Oh, I know its very difficult. But I still think organizing growing businesses is a better way to go than trying to prop up failing ones through corrupt practices. This is the kind of behavior that turned people against unions in the first place.

  2. Get rid of all the regulations and let the free market sort it out. Those who can make a profit stay in business those who can’t go out of business.

  3. I am tired of legislators who are in the pockets of special interests. How about looking out for the interests of the citizenry? Do what is best for the consumer.

    1. One reasonable fact-based view, and one collection of outright falsehoods that would make Trump blush.

  4. Honestly, this article is so insensitive to what is going on at the moment. While people are worried about what tomorrow will bring, it sounds as if the craft brewers and distillers are more upset because they won’t get their way. It’s like the potential of people dying have screwed things up for them.

    Do they really think if the governor were to call for a special session that they would really have a chance to be part of it? Are they for real? Imagine the conversation… “oh we need to address a bonding bill, insulin, tax bill, oh and Castile Danger can’t sell growlers anymore!” Give me a break!

    1. You could turn that around and blame the traditional industry for its sleaziness and dishonesty in blocking reforms. Why can’t they compromise in this time of crisis?

      When the health crisis passes, we are going to need growing businesses more than ever. We are stifling those business to prop up a corrupt, dying industry.

      1. Exactly my point, who cares about a stupid growler when there is a pandemic? While I know there is a great desire for you and others to put liquor stores out of business, that isn’t going to happen anytime soon. So cool your jets!

        1. No, you actually missed the point. When the pandemic ends, we need to have job-creating laws in place.

          Its not me and others like me that are putting liquor stores out of business. Its the fact they have an obsolete, failed business model. They can’t compete, so they support laws that stifle actual growing businesses. At some point these people will have to get actual jobs, instead of relying on what is essentially government welfare.

          And its not all liquor

          1. stores. Big outfits like Total Wine supported the Sunday sales change, which small liquor stores vociferously opposed. Since then, I do my shopping there and have been boycotting the small liquor stores. I encourage everyone to do the same.

            1. PT, not to disagree, and not sure what is small vs large store, got 3-4 or so different stores we shop at depending, don’t think any of them are chain franchises, but we also do buy Growlers from time to time from some of the local pubs which we frequent ~ weekly. The real issue is, we got some really good beer coming out of the Brew Pubs, but, the big distributors keep trying to force us to drink their swill, and now especially with the C-virus quarantine, what better way to spend some quality time and ease the stress, than a pint of a tasty local brewed Spring Bock as the sun sets? One needs to find the silver lining!

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