We Must Do M.O.R.E.
Mobilizing, Organizing, Registering,
Educating People for a Movement That Votes
July 26 to November 3 (and Beyond)
DIGITAL TOOLKIT
The 140 million poor and low-income people are the key to changing the political calculus in this country. That’s why the Poor People’s Campaign has launched a mass organizing project for the 100 days before the election: We Must Do M.O.R.E. (Mobilizing, Organizing, Registering, Educating People for a Movement that Votes).
Over the next three months, thousands of communities are coming together to build a new electorate of poor and low-income people of all races, religions, sexualities, and geographies to vote and organize for a moral agenda to transform our nation. We’re coming together from the coast to the heartland; from Appalachia to urban centers; in districts that are devastated by voter suppression and racist gerrymandering; and everyplace in between. We’re rolling out an expansive effort of base-building, voter registration and protection, town halls and forums, and nationally coordinated days of action.
The Poor People’s Campaign is non-partisan but deeply political. This fall, we’re demonstrating the power of poor and low-income people to shape the results and mandates of elections. For years we've demanded nothing less than a reconstruction of society around the needs of the poor. To make that possible now, we must bring the agenda of the poor front and center in this election cycle and beyond.
PoorPeoplesCampaign.org | #PoorPeoplesCampaign
Contents
THEOMUSICOLOGY & MOVEMENT ARTS
Quick Links
- Unleashing the Power of Poor and Low-Income Americans: Changing the Political Landscape (Low-Income Voter Report)
- A Moral Policy Agenda to Heal America: The Poor People’s Jubilee Platform
- Poor People’s Moral Budget | Executive Summary
- The Souls of Poor Folks Audit | Executive Summary
- Livestream Page
- We Must Do MORE Campaign (Includes TurboVote Tool)
Sample Posts
Election Day - M.O.R.E. Prophetic Vote
- On #ElectionDay starting at 8am ET the #PoorPeoplesCampaign will broadcast our #MOREPropheticVote LIVE every hour from @nationalcitycc in Washington, DC until 8pm ET! Join this witness insisting that voting is free of intimidation & every vote is counted: vote.poorpeoplescampaign.org
- This #ElectionDay, join #PoorPeoplesCampaign for a #MOREPropheticVote Election Night Service at 9pm ET! Faith leaders & voices from around the country gather LIVE @nationalcitycc in a program of prayer, prophecy & witness for a just democracy NOW. Join us: vote.poorpeoplescampaign.org
Voter Protection Hotline
- Are you having questions or issues w/ your #VOTE this #ElectionDay2020? Call the hotline at 1-866-OUR-VOTE (1-866-687-8683) for help! #PoorPeoplesCampaign #VOTE2020 #ElectionDay
- If poor people voted at the same rate as wealthy people, it would meet or exceed the margin of victory in the 2016 #elections. If only 1-19% of those people voted, they could change the outcome of elections.
Questions or issues w/ your #vote? Call 866-OUR-VOTE!
#PoorPeoplesCampaign [ATTACH VIDEO]
Moral Monday Digital March on McConnell
- Mitch McConnell is willing to let you lose your employment, healthcare, home, voting rights & even let you die before he will pass a FULL relief package! Join the #PoorPeoplesCampaign for a massive call-in to McConnell’s offices: bit.ly/callmcconnell
- Join our massive #PoorPeoplesCampaign call-in campaign by calling Mitch McConnell NOW to demand real & just relief from the pandemic & economic ruin! Call now: bit.ly/callmcconnell
M.O.R.E. Prophetic Pledge
- The power of the poor & low-income vote has never been more critical or potent! We’re calling faith & community organizations to join us & pledge to each turn out people to vote! Sign on to the #PoorPeoplesCampaign Prophetic Pledge: https://www.poorpeoplescampaign.org/voting/prophetic-pledge/
Low-Income Voter Report
- BREAKING: The #PoorPeoplesCampaign releases powerful new voting report ahead of upcoming elections, “Unleashing the Power of Poor & Low-Income Americans: Changing the Political Landscape.”
READ: bit.ly/ppcvoterbrief
- The concerns of the poor have an impact on everyone. #PoorPeoplesCampaign Yet, in the lead up to the 2016 elections & for most of the 2020 primary season, not 1 hour of these debates focused on poverty or the issues facing these millions of people. READ: bit.ly/ppcvoterbrief
- How would the political landscape change if the needs & demands of poor & low-income voters were better represented in the electoral process? #PoorPeoplesCampaign READ: Unleashing the Power of Poor & Low-Income Americans: Changing the Political Landscape. bit.ly/ppcvoterbrief
- FACT: The 140 million poor & low-income people in America have the POWER to change the direction of this country! #PoorPeoplesCampaign
READ: “Unleashing the Power of Poor & Low-Income Americans: Changing the Political Landscape.” bit.ly/ppcvoterbrief
- New voting report from the #PoorPeoplesCampaign, “Unleashing the Power of Poor & Low-Income Americans: Changing the Political Landscape” shows the power we have to flip elections on state & national levels: bit.ly/ppcvoterbrief
- FACT: An increase of at least 1% of the non-voting low-income electorate would equal the margin of victory for #Michigan in 2016, or a 4% to 7% increase in states such as #Florida, #NewHampshire, #Pennsylvania, or #Wisconsin. #PoorPeoplesCampaign
READ: bit.ly/ppcvoterbrief
- The #PoorPeoplesCampaign is building power across race & background to unite around commonly held needs & demands. Our efforts have proven low-income voters will mobilize & vote when their issues addressed & they‘re able to hold policy makers accountable: bit.ly/ppcvoterbrief
- The #PoorPeoplesCampaign knows that the power of the poor & low-income vote has never been more critical & potent than it is now.
Learn just how much power we have: “Unleashing the Power of Poor & Low-Income Americans: Changing the Political Landscape.” bit.ly/ppcvoterbrief
Voter Registration & Mobilization
- This election season the #PoorPeoplesCampaign is mobilizing, organizing, registering & educating ppl for a movement that votes! Engaging in voter turnout, poll monitoring, voter protection & organizing a moral fusion movement that‘ll transform this nation: bit.ly/ppcmore2020
- We know that a movement of poor & low-income people organized around a focused agenda, a movement that is committed to voting and staying engaged between elections, has the power to change both who runs for office and the outcomes of those elections. Register here: bit.ly/ppcmore2020
Testifier Videos
- Although they make up over 40% of the population, the needs of the 140 million poor & low-income like [NAME HERE/STATE HERE] are ignored. #PoorPeoplesCampaign
It’s time to organize, register & unleash the power of poor & low-income people at the ballot box! bit.ly/ppcmore2020
M.O.R.E. Faithful Month
Graphics
- View All Graphics Here (Multiple Sizes)
Theomusicology & Movement Arts
Media to Amplify
Testifier Videos
- Carolyn Foster, AL
- Pamela Rush, AL
- Vanessa Nosie, AZ
- Claire Chadwick, KS
- Mikaela Curry, KY
- Tanya Fogel, KY
- Mindy Bergeron-Lawrence, ME
- Claire McClinton, MI
- Maureen Taylor, MI
- Francine Jefferson, MS
- Abigail Mosley, NC
- Braxton Brewington, NC
- Savannah Kinsey, PA
- Christine Riccio, SC
- Denita Jones, TX
- Natalia Fajardo, WI
- Amy Jo Hutchinson, WV
Articles
- “US elections 2020: final push to unleash power of poor and low-income voters” (The Guardian)
- Rev. Dr. William J. Barber II, Rev. Dr. Liz Theoharis, Josh Bivens, & Shailly Gupta Barnes, “Moral policy = good economics” (Economic Policy Institute)
- Rev. Dr. William J. Barber II & Rev. Dr. Liz Theoharis, “The importance of the poor person's vote” (CNN)
- Rev. Dr. William J. Barber II & Jonathan Wilson-Hartgrove, “These People Hold the Key to a New America” (NY Times)
SHARE THIS SOCIAL MEDIA TOOLKIT!
bit.ly/ppcmorekit
#PoorPeoplesCampaign